Tuesday, October 3, 2017

Orgreen - Modern Design

Modern design is part of the Danes’ national identity and eyewear design house Orgreen, is a fine example. The strength of Japanese titanium turned into natural curves is a perfect marriage of function and form, a beautiful expression of Scandi design.

Thursday, September 28, 2017

Check Out This Colour

Optometrist Grace Elliott, loves her new Kirk & Kirk sunglasses in vibrant colour violet.

Opening of Our New St Heliers Store

New St Heliers Store
We're delighted with our new store in St Heliers and what an amazing start ! A big thank you to the St Heliers community, business owners and patrons who have welcomed us.

In addition to our stunning new store with beautiful natural light, we absolutely love the close proximity to the beach. How many people get to work near such scenic beauty?

Eye Examinations

Our 3 optometrists are working between our Newmarket and St Heliers stores and if St Heliers is a more convenient location for you, please give us a call and we'll be happy to book you in. There is easy parking, free of charge, conveniently located behind our building.


A lot of care and consideration has gone into curating an exceptionally stunning collection of frames and sunglasses by our favourite eyewear designers.


If you don't need an eye examination or a new set of spectacles or sunglasses, please, if passing, call in. We'd love to see you and show off our new space!

Here are some snaps from our first 2 weeks:

Louise Davie, the winner of our opening day promotion. Louise chose these beautiful Orgreen sunglasses with prescription lenses.

Richard Gordon looking sharp in his Bevel frames. Thank you Richard and everyone else who came along to support us on opening day.

Optometrist, Grace Elliott and lovely puppy Twiggy christening our new doggy bowl/sign. We are very dog friendly. Bring them in any time or come say hi while you're walking your dog!

Michael eyeing up the cupcakes on opening day.

This view just 30 meters from our new Turua St store in St Heliers 

Phone: 09 523 0343
Fax: 09 523 0340
Email: reception@premiumeyewear.co.nz

St Heliers Bay:
Phone: 09 585 1999
Fax: 09 575 3545
Email: shb@premiumeyewear.co.nz
Customer parking behind building

Oliver Goldsmith Matador

The debonnaire, Mr Garrick Sutherland wearing his new Oliver Goldsmith sunglasses very well. A true "tomorrow's classic," it is almost unbelievable this model was first designed in 1968

Thursday, August 24, 2017

New Look "Kinney" by Garrett Leight

Welcome to a new era "Kinney." One of our favourite Garrett Leight frames now includes beautifully engineered refined temples and matching bridge. We have 3 colours: bone-blonde shell, matte brandy tort and black/dark tort

A Unisex Look

This masculine look by British design house, Kirk & Kirk, is as amazing on women as men. Frame is colour "earth" and in store now.

Friday, August 4, 2017

Debbie Harry: Get the Look

Debbie Harry, the fearless punk icon and lead singer of “Blondie,” defined the American punk girl culture with her signature platinum blonde hair and fierce attitude. Pictured here rocking round crystal specs. Get the look with Yellows Plus Casey in Vintage Crystal.